Our road to recovery
At PPHE Hotel Group we believe of the travel and tourism sectors will start to recover as soon as the vaccinations have their desired effects and measures are eased across our markets. Removal of measures will lead to the return of domestic leisure and restaurant,
bar and small meetings bookings first and, with time progressing, the reopening of international markets and the return of business travel, large events and ultimately group travel.
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2021 AND BEYOND
Vaccination programmes are well underway in all our operating regions
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Markets buoyed by recent vaccine developments Vaccines expected to be available from December 2020 onwards
Q1 2021
Expected to remain relatively slow due to restrictions
Q2 2021
Expected to mark the return of travel, with demand growing gradually as time progresses
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PHASE 1
Some of the measures eased, not all international markets yet open
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Demand to gradually return as domestic markets open:
- Hotel room demand to be predominantly domestic from:
- Leisure market (focused on weekends and school holiday periods)
- Business travel from SME segment
- Government and key sectors such as education and health care
- Business travel from Small and Medium sized Enterprises (SME) segment
- Construction projects related
- Demand for small to medium size meetings
- Demand for restaurants and bars
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PHASE 2
Further measures are eased, international markets reopen
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Phase one travel demand is extended with:
- The addition of demand from neighbouring countries (driving distance and short haul)
- Leisure – domestic leisure and interregional leisure
- Business travel from SME segment plus return of travel demand from some of the larger corporate companies
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PHASE 3
Measures are eased, markets are open and ramp up to full recovery
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Phase two travel demand is extended with:
- Demand from international markets including long haul
- International business travel from large corporate companies
- Demand for large meetings and events, including international trade fairs
- Sports and city wide events
- Return of International leisure groups
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